And esperate to get a chance to be like Joey Essex, hundreds of his fans lined Brentwood high street as the TOWIE star opened his clothing store Fusey.
Surprised to see that his supporters were battling the snow, the 22-year-old was left smiling from ear to ear on Saturday afternoon.
Once inside the store, the young couple put on an amorous show for photographers.
Dressed in his signature style and showcasing his fresh haircut, Joey donned a T-shirt taken from his collection with a pair of slim-fitted jeans and white snow boots.
Also modelling the range, Faiers, 22, wore a pair of leather leggings, boots and black top which had the words ‘I’m A Fusey Girl’ printed on.
The boutique which stocks garments based off Joey’s fashion likes was filled with rubber ducks as fan presented the Ken lookalike with gifts.
Speaking to MailOnline about the success of the launch, Joey said: ‘I’m overwhelmed by the support and to see how many people showed up.’
He continued: ‘It’s so nice that they’re all still here especially in this nasty weather.’